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      <image:title>Blog - Pearl Consulting NYC - The Anatomy of Your Website Copy - Make it stand out</image:title>
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      <image:caption>We’re a former New York Times journalist and a nonprofit executive who met on the dance floor and turned our real-life partnership into a content marketing agency. Originally intending to blog and create social media content for small service-based businesses, we quickly learned that most of our clients needed help with their messaging. That’s why we created an accessible brand voice copywriting offering designed just for you. And we’ve been brand voice copywriting evangelists ever since.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services Main Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services Main Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>If you’ve ever gotten stuck writing your own copy, finding your authentic brand voice can help you get clear on what to say and how to say it. At the end of our custom done-for-you brand voice process, you’ll sound like you and make an emotional connection that resonates with your right-fit clients.</image:caption>
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      <image:caption>If you’ve been using generic long-form content that doesn’t connect with your right-fit clients, it’s time to hire expert writers who can quickly deliver high-quality work. Get an experienced journalist who can tell your story in your voice for your blogs, books, and white papers and connect with your audience.</image:caption>
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      <image:title>About - Laurel Carpenter</image:title>
      <image:caption>Laurel spent 20 years as a nonprofit social service executive innovating from the inside. A strategic thinker and staff champion, she consistently persuaded conservative C-Suite leaders to allocate resources towards leadership training and user-friendly, up-to-date systems. Since then, she’s developed a deep knowledge of current content marketing practices and is a fierce advocate for helping small business owners find their voice. A trained master’s level social worker, she’s known for the keen interviewing skills that help clients gain the necessary insights and find an authentic brand voice that resonates. She is our business developer, branding specialist, and LinkedIn expert.</image:caption>
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      <image:title>About - Charles Herold</image:title>
      <image:caption>Charles spent over two decades covering video games and technology for the New York Times, About.com, Time Digital, and USA Weekend. At the New York Times, he was chosen from a pool of 10 finalists to be one of two video game reviewers, later becoming their sole game reviewer. With his sharp wit and the pen to match, he’s taken on tight deadlines and picky editors and is able to turn in a quality product under pressure. He excels in writing about complex subject matter, particularly involving technology. Charles provides the logical structure for each piece and can execute quickly, especially for long-form content like blogs, books, and website copy.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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