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Originally intending to blog and create social media content for small service-based businesses, we quickly learned that most of our clients needed help with their messaging. That’s why we created an accessible brand voice copywriting offering designed just for you. And we’ve been brand voice copywriting evangelists ever since. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/8bc5e124-e9ef-4310-b401-dbb80da03798/Reveal+Your+Brand+Voice+NEW+540+x+540+.png Homepage - BRAND VOICE & WEBSITE COPYWRITING https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/3940572f-7997-43f6-8884-68d34fbdaefd/Long+Form+Content+NEW.png Homepage - LONG-FORM CONTENT MARKETING https://www.pearlconsultingnyc.com/services daily 0.75 2024-10-09 https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639532340833-K6EP4WIR3SW2F1IF0S83/angryimg+%288%29.png Services Main Page https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639535509010-DT0ZSRA8AP0U6XSZWPRH/angryimg%2B%25288%2529.jpg Services Main Page https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/e0ff93d9-b89d-4ab1-96e9-ba9151a7dd5c/Five+Stars+.png Services Main Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/6108048c-cdd9-4de3-8303-08b89c35bb49/quotation+mark+1.png Services Main Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/6108048c-cdd9-4de3-8303-08b89c35bb49/Quotation+mark+2.png Services Main Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/6108048c-cdd9-4de3-8303-08b89c35bb49/Quotation+mark+3.png Services Main Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/6108048c-cdd9-4de3-8303-08b89c35bb49/Quotation+mark4.png Services Main Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/27b6b628-d31e-42a3-b692-63fa9e98a028/Services+Page+Banner+Image.png Services Main Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/8bc5e124-e9ef-4310-b401-dbb80da03798/Reveal+Your+Brand+Voice+NEW+540+x+540+.png Services Main Page - Brand Voice & Website Copywriting If you’ve ever gotten stuck writing your own copy, finding your authentic brand voice can help you get clear on what to say and how to say it. At the end of our custom done-for-you brand voice process, you’ll sound like you and make an emotional connection that resonates with your right-fit clients. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/3940572f-7997-43f6-8884-68d34fbdaefd/Long+Form+Content+NEW.png Services Main Page - Long-Form Content If you’ve been using generic long-form content that doesn’t connect with your right-fit clients, it’s time to hire expert writers who can quickly deliver high-quality work. Get an experienced journalist who can tell your story in your voice for your blogs, books, and white papers and connect with your audience. https://www.pearlconsultingnyc.com/bio daily 0.75 2024-10-09 https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639514649640-T00MWTYPPX0UGMD52PHA/angryimg+%283%29.png About https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/9f424b6a-c49b-46ce-9cea-221fc14e0423/laurel.png About - Laurel Carpenter Laurel spent 20 years as a nonprofit social service executive innovating from the inside. A strategic thinker and staff champion, she consistently persuaded conservative C-Suite leaders to allocate resources towards leadership training and user-friendly, up-to-date systems. Since then, she’s developed a deep knowledge of current content marketing practices and is a fierce advocate for helping small business owners find their voice. A trained master’s level social worker, she’s known for the keen interviewing skills that help clients gain the necessary insights and find an authentic brand voice that resonates. She is our business developer, branding specialist, and LinkedIn expert. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/dc4c7a29-00d9-4f64-95ff-6de071366911/charles.png About - Charles Herold Charles spent over two decades covering video games and technology for the New York Times, About.com, Time Digital, and USA Weekend. At the New York Times, he was chosen from a pool of 10 finalists to be one of two video game reviewers, later becoming their sole game reviewer. With his sharp wit and the pen to match, he’s taken on tight deadlines and picky editors and is able to turn in a quality product under pressure. He excels in writing about complex subject matter, particularly involving technology. Charles provides the logical structure for each piece and can execute quickly, especially for long-form content like blogs, books, and website copy. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/c7372548-a4c4-456f-8ea0-7c9ceab095ac/5.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/58444142-b8c6-406c-af5b-499ab6ebd34c/6.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/3eb6b2f8-e6c8-45e3-8c31-00ea1cd47125/charles_laurel.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pearlconsultingnyc.com/new-index-1 daily 0.75 2023-09-18 https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1661826034951-A9CU5QWCDWMH1I630Z8H/Logo+files+%286%29.png New Homepage https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1661825830489-5R1APM7F65QU3FZX4HN8/Logo+files+%285%29.png New Homepage https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639522322957-7ATHJK5BQ7U8J8I9VXLV/1.png New Homepage - Dashboard Enterprises Logo (Copy) https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1661825830538-JUJJX6QIVK628BGTGR46/Logo+files+%284%29.png New Homepage https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639512341277-BCVQGJNEZQOWEID576CT/3.png New Homepage - Golden Key Logo (Copy) https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639512157835-PLJ5TIKFXUP08K5A0GDB/5.png New Homepage - Cattitude Street Stutters Logo (Copy) https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639515305252-UFDFEYWZZBZGXBM879TG/Untitled+design+%2816%29.png New Homepage - Third Eye Web Strategies Logo (Copy) https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639512157409-6GQJ3H5Q8VZU91T5RSTX/6.png New Homepage - Poker Divas Logo (Copy) https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639512341261-Z2VR1UVCYX7HBKRRBUTL/2.png New Homepage - Superior Resource Printing and Graphics Logo (Copy) https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1639528316459-MW9C3E4D48C78PXKE6W8/Untitled+design+%2821%29.png New Homepage - Level Desk Logo (Copy) https://www.pearlconsultingnyc.com/underconstruction daily 0.75 2021-12-14 https://www.pearlconsultingnyc.com/contact-form daily 0.75 2024-10-09 https://www.pearlconsultingnyc.com/guest-blogging daily 0.75 2021-12-14 https://www.pearlconsultingnyc.com/survey daily 0.75 2022-01-26 https://www.pearlconsultingnyc.com/quiz daily 0.75 2022-09-04 https://www.pearlconsultingnyc.com/faq daily 0.75 2024-10-09 https://www.pearlconsultingnyc.com/longform-content daily 0.75 2024-10-09 https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/6aa9f09b-b89f-4c37-8fb4-32e646c7026a/Long-Form+Content+%231+540+x+540+.png Long-Form Content - Your Voice Matters You know a lot, and sharing your knowledge is a great way to stand out from the crowd, demonstrate your expertise, and establish yourself as a thought leader. But with a business to run, who has time to stare at a blank page? You need someone who can speak in your voice and turn your knowledge into a powerful story about how you can help your right-fit clients. When you work with us, you’ll get a professional journalist on your side with over 16 years’ experience at publications such as the New York Times, About.com, and USA Today who produces quality, timely work in your desired style. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/0ba1fee8-9400-4b33-aba1-59e6d66e8526/Long-Form+Content+%232+540+x+540++%282%29.png Long-Form Content - Blogging Blog posts are a valuable source of information for website visitors who seek information about how you can help solve their problem. The more engaging, authentic content they find on your site, the easier it is for them to understand more about how your solution meets their needs. Sharing regular, helpful content consistently can also boost your SEO by letting Google and other search engines know your site is not only informative but up-to-date. We can help you craft a content strategy and write the blog posts for you in your desired style and voice. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/5a22ff1b-a39d-4a33-bfcc-9c028cc9699f/Long-Form+Content+%233+540+x+540+.png Long-Form Content - Book Development If you have a tremendous amount of valuable information to convey, an engaging, entertaining book will enhance your reputation as an indisputable authority on your subject of expertise. It’s also a potential source of income for you. We can create a book outline and structure, provide developmental editing, or ghostwrite the book for you. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/6fe5d39d-c6a2-4a05-a997-41e69e672f95/Copy+of+Long-Form+Content+%234+540+x+540+.png Long-Form Content - E-Books and White Papers For deep, complicated subjects, a white paper is a great way to establish your superior knowledge while offering important and useful information to your target audience. An E-Book can combine a number of your pre-existing blog posts, articles and ideas into one key document that informs and educates potential customers. We can research, structure, edit, and write your white paper or E-Book. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/310c4a32-3a4b-47c6-b3bc-489cfdabf561/Long-Form+Content+%235+540+x+540+.png Long-Form Content - Video Scripts Video is a powerful tool that can be used to welcome visitors to your site, show what’s happening behind the scenes, and establish your personal or business brand. You’ll effectively connect with your audience through a well-written, strategic video that showcases who you are and what you have to offer. We can interview you and work with you or your videographer to create a script for any type of video, whether it’s an animated explainer video, personal branding video, or YouTube short. https://www.pearlconsultingnyc.com/reveal-your-brand daily 0.75 2024-10-09 https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/94ed4558-5e41-4f0c-a45a-1be46ec405e6/Reveal+Your+Brand+%231+540+x+540++%284%29.png Reveal and Unleash Your Brand (Copy) - You Need the Right Words You want your website to engage the right-fit clients for your business. But you may be stuck finding the right message to help convey what makes you special and different. An outside perspective can help you see what you can’t always see for yourself. Your website needs a distinct and authentic brand voice - one that makes all your messaging sing. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/d7749519-7db3-4783-b0b1-abdb855c6093/Reveal+Your+Brand+%232+540+x+540+.png Reveal and Unleash Your Brand (Copy) - Why Brand Voice is Essential to Your Success Have you ever glanced at an ad for a major brand and knew immediately that it was Coca-Cola, Nike, or another well-known company? That’s because of brand voice - the words, phrases and images that get your message across and sound like “you.” But it’s not just for big companies these days. Without a well-thought out brand voice, it’s hard to stand out from your competitors. A brand voice that resonates with potential customers is a powerful marketing tool that makes people feel they know, like, and trust you. Website visitors who aren’t immediately clear about who you are and what you stand for are more likely to click away. And we don’t want that to happen to you. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/07a9f4cb-7481-4af5-8423-7fa6fbf65b87/Reveal+Your+Brand+%233+540+x+540+.png Reveal and Unleash Your Brand (Copy) - Does This Sound Like You? You’re a solopreneur or small business owner who’s not happy with your website copy or content. Even worse - you paid a copywriter or branding specialist and didn’t get what you were promised. - Or - You’re a Chief Marketing Officer, head of a digital marketing agency, or web designer with content issues on a client project. Your client is stuck writing their website copy, the project’s dragging on forever, and you don’t have the time or bandwidth to help them get it right. That’s where we come in. https://www.pearlconsultingnyc.com/projects daily 0.75 2024-10-27 https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/c5a09535-efe7-4411-b128-5f4dcac4bcd1/CMO2Go+home.jpg Featured Projects - Make it stand out Erika Steinberg leads a team of experienced law firm marketing professionals who work with midsize law firms across the U.S. and Canada. Erika contacted us after seeing our LinkedIn post celebrating a client’s success, asking us to work with her to create the brand messaging and brand voice for her company, CMO2Go. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/4d61231d-4f63-47bd-b987-36619d63869c/CMO2Go+Services+Screenshot+2024-10-08+164918.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/2d0cc381-f823-47fd-b14d-b6ed8ecb0c81/Gia+Home+Screenshot+2024-10-08+171411.jpg Featured Projects - Make it stand out GIA Institute of Psychotherapy Is a group psychotherapy practice located near Atlantic City, NJ. Planning to expand her practice, Clinical Director Gina began working with an agency, Humaniz Collective, on updating the website and visuals. Humaniz brought us into the project to work with Gina on an expanded scope of work that included brand messaging, brand voice, website copywriting and staff bios. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/51877ee9-3a7e-47a3-926f-cb4d78db59bd/Gia+Services+Screenshot+2024-10-08+171521.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1728424258670-J7V2L3IN536675LH5T1P/HWIS+home+Screenshot+2024-10-08+174216.jpg Featured Projects - Make it stand out HWIS is an independent language immersion school, with two campuses located in Manhattan and New Jersey, that teaches pre-K through 8th grade students to speak, write, and think in Mandarin or Spanish. We were recommended to the school by a professional colleague familiar with their needs, and were chosen after a vetting process. https://images.squarespace-cdn.com/content/v1/5ba827413bb7af04776691eb/1728424258548-6FSDX1HPHUJO415R4KDH/HWIS+compass+Screenshot+2024-10-08+174501.jpg Featured Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pearlconsultingnyc.com/opinionstage-embed daily 0.75 2025-03-17 https://www.pearlconsultingnyc.com/new-page-4 daily 0.75 2026-03-17