Reveal Your Brand

Brand Voice and Website Copywriting

What if your website got the RIGHT people to pay attention?

 

You Need the Right Words

You want your website to engage the right-fit clients for your business. But you may be stuck finding the right message to help convey what makes you special and different. An outside perspective can help you see what you can’t always see for yourself.

Your website needs a distinct and authentic brand voice - one that makes all your messaging sing.

 
“Pearl Consulting nailed it. My superpowers and value props were revealed. I clearly learned how my company differentiates from my competitors. In addition, Laurel and Charles are terrific people. It was great working with them. I highly recommend them to help you to better understand your brand.”
— TG, BIG WORK DIGITAL
 

Why Brand Voice is Essential to Your Success

Have you ever glanced at an ad for a major brand and knew immediately that it was Coca-Cola, Nike, or another well-known company? That’s because of brand voice - the words, phrases and images that get your message across and sound like “you.” But it’s not just for big companies these days. Without a well-thought out brand voice, it’s hard to stand out from your competitors. A brand voice that resonates with potential customers is a powerful marketing tool that makes people feel they know, like, and trust you. Website visitors who aren’t immediately clear about who you are and what you stand for are more likely to click away. And we don’t want that to happen to you.

 
 

Does This Sound Like You?

You’re a solopreneur or small business owner who’s not happy with your website copy or content. Even worse - you paid a copywriter or branding specialist and didn’t get what you were promised.

- Or -

You’re a Chief Marketing Officer, head of a digital marketing agency, or web designer with content issues on a client project. Your client is stuck writing their website copy, the project’s dragging on forever, and you don’t have the time or bandwidth to help them get it right.

That’s where we come in.

 

Our brand voice process uses a multiple-archetype model to find your voice - one that creates a human connection with the RIGHT clients. In the end, you’ll have a personalized brand voice guide that you can use to create any content you need.

Once you have your effective, authentic brand voice, we can use it to create website copy that really connects with the people you want to reach.

“Working with Pearl Consulting was an absolute pleasure. Something I don’t say lightly. ”
— JM, branding and marketing plan client

FAQ 

  • Brand archetypes are 12 iconic personality types, such as the Sage, Hero, and Magician, that each have distinct values, motivations, and attitudes. You’ll take an original quiz that we created to determine the archetypes that best align with your business, then work with us to meld them and find your unique brand voice. You can find your main archetypes by taking our quiz.

  • We often work with two types of clients: 

    Solopreneurs or small service-based business owners who are either stuck and unsatisfied with their DIY website copywriting, or aren’t happy with what they received from another copywriter.

    Referral partners who work with service-based businesses such as CMOs, Digital Marketing agencies, and web designers.

    We’ll work well together if you:

    Value a process that takes a deep dive into what makes your business tick.

    Want personal attention - not just text messages, emails, and forms.

    Need experienced writers to uplevel your copywriting.

    Care more about quality and authenticity than the lowest price.

  • You’re refreshing your website and struggling with content creation.

    You’re unsure how to tell your story and need a new perspective on how to position your business.

    You’ve realized your messaging is unclear or doesn’t differentiate you enough from your competition.

    You need a brand voice guide for your marketing team so you don’t have to explain your writing style over and over to social media managers, interns, and virtual assistants.

  • We always begin with Reveal Your Brand.

    We’ll have three one-hour collaborative virtual sessions that take you through a creative series of questions designed to uncover what makes your business unique, determine your ideal clients, and analyze your competitors. At the end of the process, you’ll have a custom brand voice deck that you can use over and over again.

    The first session focuses on your brand archetype triad results, your ideal client profile, and the mission and vision of your business. The second focuses on your competitors, brand inspirations, and your value proposition. The third session is a collaborative process where we review your custom brand deck and you get the chance to tell us what landed with you (and what didn’t).

    During our Reveal Your Brand process, we’ll create a custom Brand Voice Deck that includes:

    Value Proposition - A brief statement displayed on your home page that tells visitors at a glance who you are, what you do, and what makes you different.

    Taglines - A list of short, impactful statements designed to instantly intrigue site visitors and provoke an emotional response.

    Mission Statement - A one- to three-sentence statement that briefly outlines who you are, what you do, and who you do it for, helping your internal team get on board. This is often used as a springboard for the more succinct value proposition that will be created for your website.

    Brand Tone Guide - Clear instructions for your team to keep your messaging consistent throughout your website, social media posts, public relations, and any other marketing efforts.

    Your Brand Archetype Triad - Our original, fun way of looking at brand archetypes that helps you get out of your head and clearly define the three most prominent core values of your brand.

    Personalized dictionary of on-brand language - A specific set of words that best conveys your brand voice triad So all the members of your team will be on the same page.

    Ideal Client Profiles - Detailed descriptions of the people you most want to work with that go beyond traditional rigid personas to define the demographics, psychographics, and client pain points that help you speak clearly to your audience.

    Vision Statement - An inspirational statement that helps you think through the future direction of your business and where you want to go from here.

  • After finishing your Brand Voice Deck, we’ll schedule 1-3 virtual website strategy sessions to get the rest of the information we need to write the remaining copy. Usually, this means that we’ll dive deeper into the story behind your business, the services you plan to offer, and any keyword strategies you want to implement.

    We can also schedule additional meetings to collaborate with any other members of your marketing team, such as a web designer, graphic designer, or SEO specialist.

    When the interviews are complete and we’re crystal clear on your needs and specifics, we’ll use your newly revealed brand voice and all of the information we gathered to write your website copy. Once we’ve completed a draft, we’ll review it all with you so you can ask questions and make suggestions. We offer up to two revisions if needed.

  • The price for branding plus website copy projects is customized based on your specific needs, including the number of pages. Most websites range from 3-10 pages, but we can work with any range needed. The majority of our website copy plus branding projects range from $3,000-$7,000. Projects on the higher end of the spectrum often involve multiple interviews to gather biographical information for your team members.

    Reveal Your Brand standalone: The Reveal Your Brand process and resulting brand deck are available as a standalone package for $2,000.

    This option is best if you:

    Feel confident that you can DIY your own website copy but are struggling with the core messaging.

    Have a copywriter you like working with who just needs brand voice guidelines to get started,

    Aren’t looking to rewrite your website but still need a well-articulated brand voice to use for your social media, newsletters, proposals, and other messaging channels.

    For this standalone package, we’ll interview you, discover your brand voice, and provide you with a Brand Voice deck that includes everything listed in the Reveal Your Brand package above including your brand archetype triad, ideal client profiles, mission statement, vision statement, value proposition, taglines, tone guide, and a personalized dictionary of on-brand language.

  • As of May 2023, we are no longer taking on website copyediting projects for new clients.

    We have found that full brand voice and website copywriting projects produce a much better result than website copyediting. It often takes more time to edit website copy than it does to start over again.

  • Absolutely. We have several web designers, graphic designers, videographers and photographers we partner with on our client projects. We can also recommend qualified SEO specialists if you need one.

    We only recommend people that we have developed strong professional relationships with and/or have worked with previously. We will always make every effort to recommend someone who we believe will be a good fit for your particular needs.

  • We offer one free 30-minute consultation on our brand voice process so you can get clear on whether or not it’s a fit.