Brand Strategy and Copywriting in NYC

For coaches, consultants, creatives and their growing businesses

Does your message reflect your value?

Words that are true to you will grow your business.

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Is this you?

You're great at what you do — but struggle to make yourself heard and understood.
You've been told to niche down, but you're a category-defying unicorn.
Conventional marketing advice makes you feel like you're dying a little inside (7 secrets to a 7 figure income, anyone?).
AI is giving you words, but they’re not your words.

After conducting 50+ brand audits over the last 8 years, here's what we keep finding:

Your messaging doesn't reflect the real value of your work. And that makes it very hard for people to choose you.

WORK WITH US

BRAND VOICE &

WEBSITE COPYWRITING

Find the right words

fountain pen — LONG-FORM
CONTENT MARKETING

Connect With Your Audience

We’re a former New York Times journalist and a nonprofit executive who met on the dance floor and turned our real-life partnership into a business. Originally intending to blog and create social media content for small service-based businesses, we quickly learned that most of our clients needed help with their messaging. That’s why we became brand voice copywriting evangelists with a well-designed process that helps you to find your voice and share it effectively.

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What People Say About Us

“Pearl Consulting nailed it. I clearly learned how my company differentiates from my competitors. In addition, Laurel and Charles are terrific people. It was great working with them. I highly recommend them to help you to better understand your brand.”

— Timothy Gannon, CEO of Big Work Digital

“What brought it home was being able to distill the branding insights into a guide I could refer when I wanted to tell my story. Would highly recommend for small business owners who don’t need to pay big agency prices and want a great outcome.”

— Danielle Kayal, HR Consultant and founder of the workshift