Posts tagged brand archetypes
Spotlight on Brand Archetypes: The Magician

The Magician, also known as the Healer, Visionary or Shaman, desires to transform dreams into reality. Transformation is their primary value, and they strongly believe in helping others to transform their lives. 

In our work with purpose-driven businesses, Magicians tend to be coaches and speakers who have developed a way of being in the world that they want to share with everyone.

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Spotlight on Archetypes: The Creator

A recent Pinterest ad campaign says to cross out your doubts and just Do.

Since we use brand archetypes in our Reveal Your Brand process, I’m always noticing it when brands use archetypes powerfully out in the world. And with their bright, colorful NYC subway ads this past fall, Pinterest did an incredible job of bringing the Creator brand archetype to life. 

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